Paulista Avenue
Avenida Paulista
Paulista Avenue, known in Portuguese as Avenida Paulista, is one of São Paulo's most iconic and bustling thoroughfares. Stretching approximately 2.8 kilometers, it serves as a central hub for business, culture, and entertainment. The avenue is lined with a mix of modern skyscrapers, cultural institutions, shopping centers, and historic buildings. Notable landmarks include the São Paulo Museum of Art (MASP), renowned for its striking architecture and extensive art collection, and the Instituto Moreira Salles, a cultural center offering exhibitions and events. On Sundays, Paulista Avenue is closed to vehicular traffic, transforming it into a vibrant pedestrian zone where locals and tourists alike can enjoy street performances, food stalls, and outdoor activities.
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